Fmri on Scholionhttps://scholion.thluiz.com/tags/fmri/Recent content in Fmri on ScholionHugo -- gohugo.iopt-BR© 2026Wed, 30 Sep 2026 17:41:19 +0100A scarcity mindset alters neural processing underlying consumer decision makinghttps://scholion.thluiz.com/notes/scarcity-mindset-alters-neural-processing-consumer-decision-/Sun, 14 Aug 2022 17:47:13 -0300https://scholion.thluiz.com/notes/scarcity-mindset-alters-neural-processing-consumer-decision-/An experiment inducing scarcity and abundance mindsets found no overall change in bids, but scarcity sharpened reliance on retail price and changed OFC and dlPFC activity during consumer choice.