#Aristotle
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Akrasia
Wikipedia's overview of akrasia, acting against one's own better judgment, from Socrates' denial that it's even possible through Aristotle's rebuttal to contemporary accounts.
Aristotle's Modes of Persuasion in Rhetoric: Ethos, Pathos and Logos
The page explains rhetoric as the use of language to persuade and presents Aristotle’s three modes of persuasion: ethos, pathos, and logos, with brief descriptions of each.