Your virtual assistant is a partner, not an employee

The text argues that virtual assistants are often underestimated and should be treated as business partners rather than employees. It says they are entrepreneurs too and may know as much about running a business as the client does.

It recommends building a long-term rapport, being clear about what they know, and using them beyond routine administrative tasks. The examples given are graphical presentations, research into target markets, and help with marketing plans, ads, campaign tracking, and customer feedback.

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• Virtual assistants are presented as valuable business relationships that are often underestimated by entrepreneurs.
• The text says they should be seen as entrepreneurs with skills and qualifications similar to those of the people who hire them.
• It advises developing a long-term rapport and being clear about the extent of their knowledge.
• It suggests treating them like contracted professionals or, at least, like partners.
• It gives PowerPoint presentations as an example of work they can do to improve meetings.
• It says they can research target markets and identify relevant information for products and advertising.
• It also presents them as capable of handling marketing plans, ads, campaign tracking, and customer feedback.