What to Blog About - an All-purpose Decision Map [Infographic]

The page argues that finding blog topics is a common challenge, but that a structured decision map can help generate fresh, engaging ideas. It says blogging matters because it can produce leads and income, and that quality content works better than posting average material every day.

Reading notes

#

• Choose a topic you are passionate about, because it makes long-term writing easier and helps keep content fresh.
• Engage with your audience through online communities, polls, email marketing, and blog comments to find topics readers want.
• Research competitors, trends, and long-form guides to find subjects and add value instead of copying.
• Repurpose older posts by updating them, revisiting past predictions, or extending coverage into related areas.
• Use alternative sources such as your team, books, a topic generator, and Google search suggestions when ideas run dry.
• The conclusion says the main goal is high-quality, relevant, engaging content, and that passion helps sustain it.