The Design of the New Swiss Passport

The page says the new Swiss passport, first issued in 2022, was designed by RETINAA. It highlights the passport’s visual narrative, which moves from Alpine peaks through valleys, the 26 cantons, and out toward the world beyond.

Reading notes

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• The design uses cartographic tradition together with modern 3D modeled landscapes.
• The first page features Pizzo Rotondo in the Saint-Gotthard Massif, at the crossroads of linguistic regions.
• Under ultraviolet light, contour lines reveal topography and architectural landmarks.
• The passport includes security features that appear only under UV light.
• The designers wanted a contemporary Swiss document for the 21st century.
• They aimed to combine security features with the visual narrative.
• The passport is meant to be something holders can trust, identify with, and be proud of for the next 15 years.