The 12 Principles Of Effective Blog Design

The page says people judge a blog by its design at first glance, then content keeps them there. It advises putting function before aesthetics, using simple layouts, clear wording, readable typography, and visible search.

It also recommends inviting repeat visits, keeping signup forms short, using text logos when possible, choosing stock photos carefully, redesigning only with a real goal, and breaking the rules only after understanding them.

Reading notes

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• People make quick judgments from appearance, and the same happens with websites.
• A blog has to attract people with design first, then keep them with content.
• Function should come before aesthetics, and visitors should find what they want easily.
• Simple layouts and white space make information easier to consume.
• Images should be used, and the rule of thirds is presented as a way to make them more pleasing.
• Clarity matters because first-time visitors need to understand what the blog is for and who it is for.
• Text has to be readable, with large fonts, short lines, white space, and clear hierarchy.
• First-time visitors are unlikely to buy, so the page recommends using repeat-visit tactics such as RSS, email lists, email subscriptions, Twitter, and Facebook.
• Signup forms should ask for little data, explain the action clearly, and keep labels above the fields.
• Text logos are presented as enough in many cases, without paying for a fancy logo.
• Stock photos are treated cautiously because many look fake or cheesy, and the page favors using your own photography.
• Redesign should happen only when there is a real need and should be tested against goals.
• Rules can be broken only after they are understood.