A scarcity mindset alters neural processing underlying consumer decision making

The page states that lacking enough of what one needs has long been shown to harm decision making. It also says recent work suggests that a scarcity mindset changes the neural processing underlying consumer decision making.

Reading notes

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• Having too little of what one needs is presented as something that has long been shown to harm decision making.
• The page says recent work looks at how a scarcity mindset changes the neural processing behind consumer decision making.