Notes to myself

The page is a numbered list of short reminders. It emphasizes that systems can change, normal is temporary, and culture both conceals and helps construct systems. It also keeps returning to customer clarity, reliability, trust, and the idea that long-term impact matters more than quick wins.

Reading notes

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• The system can be changed, and what is normal does not stay permanent.
• Choosing customers is treated as choosing a future, and clarity about who the customer is and is not matters.
• Reliability, trust earned through action, and consistency are presented as strengths that matter more than polish or claims.
• Hard facts, discomfort, and fear are worth facing because they often reveal what is most useful.
• Small viable audiences, slow growth, and long-term impact are preferred over racing to the bottom or chasing a big deal.
• It is better to avoid arguments, criticize ideas instead of people, and use conversations instead.
• The list stresses shipping the work, improving project hygiene, focusing on the hard part, and quitting one thing to make room for the next.
• It treats status roles, systems, and culture as hidden forces that shape outcomes.
• Generosity, dignity, responsibility, freedom, and compound skills are presented as practical ways to act.
• Ideas that spread win, and attitudes are treated as skills.