Instagram’s latest feature is a digital business card for your profile

Instagram is launching profile cards as a two-sided way to share an account. The card pulls in bio, profile photo, links, and music from the profile, and the other side shows a QR code. Users can also customize the background image.

The company says the feature is aimed at people who want to market themselves and grow connections. It is rolling out globally, and Meta says it responds to Gen Z users treating Instagram like a resume and to the growing interest in becoming influencers.

Reading notes

#

• The feature is meant to make sharing an Instagram account easier because people can send the card instead of a handle.
• Instagram presents it as a way to connect with new people and make friends.
• The profile card can be shared on other platforms to invite people to follow the account.
• Meta says the feature fits how some Gen Z users use Instagram as a resume of sorts.
• Instagram says the card can be shared with potential collaborators or brands.
• The company also says it can be shared in groups or online events to meet people with similar interests.
• Instagram already allowed account sharing through QR codes since 2018, but the new cards add more profile detail.