Ghost founder on how to grow a successful design career by blogging

Blogging is presented as the path that helped the author build a design career. He says a personal blog brought traffic, contacts, and credibility, while guest posts expanded his reach and brought both income and client inquiries.

He also describes blogging as a way to attract clients and create compounding returns, since published work led to more work, bigger projects, speaking opportunities, and eventually the creation of Ghost.

Reading notes

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• A personal blog helped him get traffic, meet other designers and developers, and build reputation under his own name.
• Guest blogging brought exposure, links, supplementary income, and more client inquiries.
• Writing about design made clients find him through blogs like Smashing Magazine and WebdesignerDepot.
• Work for clients created material for more posts, which led to more inquiries from companies like Nokia, Microsoft, and EasyJet.
• Blogging also led to conferences, paid press trips, work at WordPress, and the creation of Ghost.