About Seth Godin

Seth Godin’s own about page runs mostly as a list of projects rather than a narrative bio: the daily blog, 20 books, the podcasts, the courses. He singles out the Carbon Almanac, an all-volunteer project, as the most important project of his career, ahead of any of the books.

He’s discussed the mechanics of running systems well before, including why removing slack from a system causes cascading failures once real-world variability hits. See Why Eliminating Slack Breaks the System.

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• His blog has run daily for more than a decade and is approaching 10,000 posts as of this page.
• He has published 20 bestselling books, translated into nearly 40 languages; the three most recent are This Is Marketing, The Practice, and The Song of Significance.
• He founded Akimbo, home of the altMBA, a 30-day workshop he created in 2015. Both were spun out as an independent B corp in 2024, after Godin sunsetted his own leadership role.
• More than 60,000 people have taken his online courses, including The Marketing Seminar and several courses on Udemy.
• He’s listed in the Guerrilla Marketing Hall of Fame, the Direct Marketing Hall of Fame, and the unqualified Marketing Hall of Fame.
• He describes himself as having pioneered ethical online direct marketing, now, by his account, a $30 billion-a-year industry.